Banyan Group Unveils New Residential Brand: Bellaguna

The brand’s first project is Bellaguna Lake Residences Lotus, which offers contemporary lakeside condos at iconic Laguna Phuket

Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences is proud to announce the launch of Bellaguna, its newest residential brand.

Created to meet the lifestyle aspirations of modern global homeowners who seek a refined and purpose-driven, living experience, Bellaguna is a collection of premium residences designed for year-round living which are professionally managed by Banyan Group, but operated independently from hotel inventory. This provides residents with a private, flexible lifestyle which still allows them to experience the high quality living environments which Banyan Group is famous for.

“Bella” reflects the beauty of the residences and their surroundings, while “Laguna” celebrates the iconic Laguna Phuket – Southeast Asia’s leading integrated resort destination. Together, the name “Bellaguna” represents a brand where timeless elegance, tranquillity, and purposeful living are combined.

“Standalone premium residences have become a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment,” said Stuart Reading, Managing Director of Banyan Group Residences. “Bellaguna marks a new chapter in our evolution – offering refined homes that answer the needs of today’s international lifestyles while maintaining the service standards Banyan Group is known for.”

While some Bellaguna developments will be located within Laguna Phuket, the brand is positioned to operate independently across varied destination – which could be anywhere homeowners are seeking beauty, sophistication and a deeper connection to both nature and community.

Banyan Group continues to be a leader in branded residential development, ranked No.1 in Asia by volume and 5th globally. In Phuket alone, the Group anticipates launching up to USD 1 billion in new luxury residential projects over the next 2–3 years.

Introducing Bellaguna Lake Residences – Lotus

The first development under the new brand is Bellaguna Lake Residences – Lotus, a chic contemporary project set beside a shimmering lake within Laguna Phuket, steps from Bang Tao Beach.

Five elegantly elongated buildings, inspired by the clean lines of modern yachts and the movement of water, offer panoramic lagoon and sea views. Dark wave-like façades reflect shifting light, while interiors in warm neutral tones are flooded with natural illumination. Generous terraces and balconies echo the flowing curves of the lake, marrying natural beauty with understated luxury.

Residential options include one- to three-bedroom condominiums, two- to three-bedroom penthouses with private rooftop pools.

Rooftop infinity pools with private cabanas crown each building, while lush landscaped gardens feature quiet relaxation spaces, family play zones, and a signature boardwalk and dock which connects residents directly to Laguna Phuket’s shuttle ferries.

Ownership also includes benefits such as:

• First-year complimentary property management and insurance
• Exclusive discounts on international school fees, healthcare, golf, and more through the Laguna Advantage Programme
• Membership in the global Sanctuary Club, which provides privileged access and benefits across Banyan Group’s global network
• Exclusive membership to the newly launched RAVA Beach Club, Thailand’s largest beachfront private club at Laguna Phuket.

The new homes are set within Asia’s premier integrated resort, surrounding residents with world-class dining, spas, boutiques and shops - as well as the award-winning Laguna Golf Phuket. They offer secure family-friendly living just 30 minutes from Phuket International Airport.

A Lifestyle Investment with Professional Rental Services

While Bellaguna residences are designed for year-round living, owners can also benefit from strong investment returns by participating in Banyan Living, Banyan Group’s new rental platform. The programme, which is free to enter, offers professionally managed residential hospitality experiences, providing flexibility for owners, while at the same assuring guests a trusted, hotel-level standard of service.