BANYAN GROUP LAUNCHES REVOLUTIONARY ULTRA-IMMERSIVE SHOWROOM FOR ITS MOST LUXURIOUS RESIDENCES AT LAGUNA PHUKET

Visitors can now experience what it’s like to stay in one of the 16 magnificent Banyan Tree Beach Residences Oceanus which will be located right on prestigious Bang Tao Beach and are expected to raise the bar for luxury condos in Phuket. 

Phuket, February, 2026 –  Banyan Group has unveiled a state‑of‑the‑art Virtual Reality Showroom that offers potential homeowners a deeply immersive journey into the world of Banyan Tree Beach Residences Oceanus, the Group’s most exclusive collection of luxury beachfront apartments at Laguna Phuket.

Oceanus represents a rare achievement in tropical residential design, offering just sixteen absolute beachfront homes of extraordinary scale and quality, with expansive floorplans ranging from 416 to 768 square metres. 

Their sheer size and spatial complexity, coupled with their panoramic connection to Bang Tao Beach, made it impossible to create a traditional physical show suite that would adequately represent them.  In response, Banyan Group embarked on the creation of an entirely new way to preview these extraordinary homes: a virtual environment so vivid and richly detailed that guests can understand the proportions, ambience and lifestyle of Oceanus long before the residences are completed.

The new showroom engages visitors in a seamless digital narrative. Equipped with high‑performance computing systems, a sweeping eight‑metre curved LED wall, intelligent lighting and acoustics, enhanced VR headsets and interactive 4K touch‑controls, the space is designed to transport viewers directly into the heart of Banyan Tree Oceanus.

Guests can wander through every room, experience the expansive living areas and double master bedrooms, and appreciate the delicate interplay of natural light from morning through to sunset. The system allows users to sense the unique relationship between the residences and their surroundings, from the soft sweep of the beach just steps away to the lush greenery that frames the development - and to experience the lighting at different times of day.

The platform allows multiple users to explore simultaneously and includes both a three‑dimensional “spacewalk” and a digital dollhouse model for a complete understanding of the homes’ volumes and flow. 

Created specially for Banyan Group by specialist teams from Thailand, Singapore and China by compiling many thousands of detailed photographic images and employing thousands of hours of programming, the installation has been designed to grow and evolve alongside future advancements in virtual reality technology.

The new VR showroom brings the exceptional character of Banyan Tree Oceanus to life in a way that is both immersive and deeply intuitive. It allows potential owners to truly feel what it is like to stand inside one of Phuket’s most extraordinary multi-million dollar beachfront homes, surrounded by the beauty of the Andaman Sea and enhanced by the signature hospitality and lifestyle privileges of the Laguna Phuket integrated resort.

About Banyan Tree Beach Residences Oceanus 

Oceanus represents the pinnacle of absolute beachfront luxury in Phuket and no expense has been spared to ensure that the 16 magnificent absolute beachfront residences at internationally-renowned Laguna Phuket are exceptional in every way.

Finished to the highest standards using the highest quality materials, they unlock a lifestyle of unparalleled luxury on the doorstep of one of the world’s most desirable beaches. 

They are also expected to fetch record prices as absolute beachfront sites such as this are now extremely rare, while the demand for luxury real estate in Phuket continues to grow.

“Since there is no longer enough prime beachfront land to build individual standalone villas, we have identified a new opportunity to develop much larger, highly luxurious beachfront condominiums which provide as much living space as a villa, but in a turnkey solution where you don’t have to manage the grounds yourself,” said Stuart Reading, Managing Director at Banyan Group Residences.

Ground floor residences have their own private pools stretching beyond spacious terraces. The penthouses meanwhile command stunning views out to the horizon over Thailand’s Andaman Sea from both expansive living area balconies and breathtaking rooftop terraces with a private swimming pool and stunning reflecting ponds.

Unprecedently large living areas over 13 metres wide, which are seamlessly connected to expansive verdant terraces, double master bedrooms in each unit and oversized luxury bathrooms are just some of the many luxurious features. The stylish contemporary interior design also includes bespoke local cultural accents to give the magnificent luxury homes a unique sense of place.

To cap off the exclusive lifestyle, a dedicated lap pool with sun deck and an open lawn with loungers and outdoor dining area is reserved solely for the privileged few residents.

Banyan Tree Beach Residences Oceanus is secluded in its own private enclave of Laguna Phuket, famed as Asia’s premier integrated resort destination just 30-minutes from Phuket International Airport.

Community facilities

Residents of Banyan Tree Beach Residences Oceanus also enjoy unmatched privileges and rewards at the integrated resort, including a complimentary Thailand Elite visa and membership at award-winning Laguna Golf Phuket.

They also benefit from exclusive access to a diverse array of high-end amenities and services – including a luxurious private beach club, premium health and wellness facilities from BDMS Wellness and signature restaurants, world class spas and recreational facilities.

Unrivalled benefits

Families with children can enjoy enrolment at SILK, Laguna’s world-class on-site pre-school, and privileges at two of Phuket’s most prestigious international schools.

Benefits also extend to a year’s free property and insurance services and special rates on medical and healthcare services. 

A 24-hour concierge is readily available and a professional team is always on hand to assist in maintenance and rental services, ensuring top-tier, year-round administration and supervision of homes.